Electroland’s Drive By is a 73-meter LED interactive light installation that tracks passing cars and alternates between two modes: alphanumeric letters that read out famous lines from Hollywood films, and abstract letterforms that follow cars as they pass by, displaying bright red "collisions" as the cars pass each other.
For Drive By, I collaborated on the installation concepts and I created a bespoke computer vision-based car tracking system. For Drive By, I used a single high-resolution low-light ethernet camera mounted on the installation site’s roof. Challenges for this installation included dealing with changes in lighting (including headlights) and variations in vehicle profiles - the system works with motorcycles, cars, buses, and trucks.
Drive By was installed by Electroland in 2007 on the facade of NoHo Commons in North Hollywood, California. It received an Honor Award from the Society for Environmental Graphic Design (SEGD) in 2008.